SPRING MAKE UP 2012

L'OREAL PARIS : MAKE UP TREND

1. Deep opaque lips

Discover the incomparable glamour of Colour Riche, the #1 lipstick in the world sustains the Company! This year, it will be reborn with 72 shades – from the boldest reds to ethereal nudes. The classic lipstick features luxurious moisturizers such as Argan Oil and Omega 3 for sumptuous texture and ultra-rich colour.

Lipstick application will not be complete without a liner. You will love the new Colour Riche Anti-Feathering Lip Liner to match your favourite shade. Its creamy, antifeathering formula gives lips perfect definition. It features natural oils and ultra-hydrating Omega 3 to smooth and soften lips and antioxidant vitamins A and E to make lips stronger and more supple by stopping free
radical damage.

You prefer Le Balm? Le Balm provides 8 hours of hydration with SPF 15 protection and gentle colour. Lips are left unbelievably smooth and conditioned – even after balm removal! It contains Argan Oil to provide extreme moisture, Shea Butter to nourish and protect lips, Vitamin E: to protect them against free radicals and Muscat Rose Oil, rich in Omega 3 and Omega 6.

2. Luminous, glowing skin:

Magic Perfecting Base Face Primer has fast become a favourite primer among makeup artists and models. It instantly minimizes the look of pores and fine lines, while creating a silky, matte finish with its whipped velvet texture formula. New to “Magic” family, the Magic Lumi Light Infusing Primer instantly boosts skin’s luminosity. The Lumi Primer is infused with pure perfecting Liquid Light Technology to instantly enlighten skin with a subtle glow for a lively complexion. It combines pure water with Byron Liquid, a translucent liquid so radiant it brings an unrivalled light on the skin for a ‘lit-from-within’ complexion. The Lumi Primer can be used alone for a fresh dewy look, under or mixed with any foundation for an all over luminous finish, or dab on key areas as a
highlighter.

Talking about foundation, the popular True Match Super-blendable foundation now offers 5 new shades to meet the needs of women of all colours and ethnicities. The formula has also been enhanced to precisely match skin tone for flawless, even and natural-looking coverage.

Some skin problem? The new Visible Lift Serum Absolute Concealer instantly improves the appearance of mature skin. Its powerful medium coverage serum formula contains five advanced anti-aging ingredients: Pro-Retinol A, Vitamin C, Hyaluronic Acid, Pro-Lastyl™, Pro-Xylane™. The patented brush hides imperfections upon application for a visibly brighter complexion with more even skin tone, reduced fine lines and concealed imperfections.

For a healthy look, Magic Smooth Soufflé Blush has a luxurious, ultra-blendable, air-whipped texture, that melts onto skin for an instant, seamless flush of colour and a natural, healthy looking complexion.

3. The Faux Lash Mascara Look:

Create an outrageous false-lash look with the most technically advanced mascara from L’Oréal Paris. The break-through? Sculpting fibers actually mimic the shape of your lashes – these fibers line up along the lash fringe to create that coveted false-lash effect without false lashes! Lashes are incredibly volumized, unbelievably lengthened and supremely curled. Thanks to the dual Fiber Formula

For a look that burns with intensity, try Voluminous Smoldering Liner - the first true Kajal eye pencil in the mass market. Kajal is a rich black ingredient that has an intensity that is noticeably deeper, allowing for dramatic contouring and shaping of the eyes.

Don’t forget a touch of colour! La Couleur Infallible last for 24 hours - resisting blinks, rubbing, and water! - its patented colour structure enables pigments to be revealed in their maximum intensity. Its unique texture lies between a powder and a cream, blending easily and creating long wear, high intensity colour.

If you want to be tendance, the golden look is a must for the next season. Try Sahara Treasure, Bronze Divine, Goldmine...

4. Nail Intense Colour:

Building on the worldwide popularity of Colour Riche lipcolours, L’Oréal Paris is launching an innovative line of nail colours with a new, pigment-rich formula. Colour Riche Nail Colour includes 27 gorgeous shades divided into three categories: Romantic, Trend-Setter and Femme Fatale. Featuring Diamond Reflexion Complex™ for 10x more shine, the super high pigment concentration allows for smooth and complete coverage with just one brush stroke.

The little +: it has 10 days staying power.

For colour, Jet Set Blue, Tangerine Crush, Green, Yellow, Grey like the Eiffel Tower… soft pinks or outrageous reds… there is no limit to your individuality!